Why Entrepreneurs Need to Watch Beyonce's Renaissance Movie

The COSIGN Team joined our partner Adwoa Beauty for a private early screening of the Renaissance film at Studio Movie Grill in Dallas, Texas. Founder Julian Addo treated her team, top 30 local customers, and other guests to a special night that made us so proud to be Black. If you have been wondering if the movie is worth watching, it totally is.
Part documentary, part concert, we get to see what made Renaissance so much more than a tour, but a movement.
Here are 3 reasons why you need to watch Beyonce’s Renaissance Movie too, especially as an entrepreneur.
Discover the Journey of a Creative Director
Have you ever wondered what it takes to bring a tour, well really a moment in time, to life? How screens are meticulously assembled by hand, dozens of camera crew members working tirelessly, and an army of staff and 160 trucks moving props and equipment across 10 countries and 39 cities? In the Renaissance Movie by Beyonce, she offers us an all-access pass to witness the creation process from a unique perspective – that of a creative director, producer, and visionary. (The film itself was produced by her company Parkwood Entertainment.) 
She described The Renaissance Tour, “a machine” which according to Entertainment Weekly “employed 304 people, [to entertain] 2.7 million fans in 148 different looks from over 35 fashion houses, while singing 34 songs per night.”

Queen Bey has always been known for her attention to detail and flawless performances. In this movie, she takes it a step further by letting us see the “veins and the bones” of the machine that powers a show 4 years in the making. By showcasing the intricacies behind the scenes, she gave us an intimate glimpse into the creative process.

She might have also slipped in a hint at her new hair care line. 👀 A marketing icon, per usual.
A Peek into Beyonce’s Personal Life
Balance is something that we all struggle with and Beyonce isn’t immune to the struggle. Beyonce is a mother and daughter, just like many of us, in addition to being a global powerhouse, serial entrepreneur, and a Virgo. The Renaissance Movie offers a beautiful peek into life alongside her daughter Blue Ivy and her twins, creating precious memories on and off the stage. We see how she juggles all the hats that she wears daily. Bey shows how her mother, Tina Knowles, plays a significant role in shaping her life and career. Through the movie, we can see the impact her mother had on her, not just as a source of guidance and support but also through her fashion sense and nurturing presence. It’s an inspiring reminder that even with all her success, Beyonce remains grounded and deeply connected to her Southern family-oriented roots.
Unleashing the Power of Work Ethic and Community
One of the most remarkable aspects of Beyonce’s journey is her unwavering dedication to her craft. The Renaissance Movie sheds light on the amount of hard work and perfection she puts into her performances. We witness her pushing through weeks of intense rehearsals without any breaks, even with a knee injury. It is a testament to her unparalleled work ethic and her relentless pursuit of freedom and expression. She reminded us that preparation is important, but so is truly living out your joy in who you are. It’s an invitation for all of us to unleash our fullest potential, embrace hard work, and strive for greatness. 
Our CMO Emmelie De La Cruz says, “My work ethic is renewed. I’m ready to unlock my next level and be THAT. GIRL.”
For the Beyhive and Beyond
She creates a safe space at her shows, because she understands the power of community. Everything Beyonce does is for her devoted fans, who she affectionately calls the “Beyhive.” The Renaissance Movie is a love letter to her fans, a way of expressing gratitude for their unwavering support throughout her career. By allowing them to see beyond the glitz and glamor, she strengthens the bond between artist and audience.
She pays homage to legendary icons like Diana Ross and Tina Turner, honoring their influence on her career. This reverence for her predecessors shows her deep understanding of the importance of community and the need to pay it forward.
So, if you want to witness the magic and inspirations behind one of the greatest entertainers of our time, grab your popcorn, sit back, and prepare to be mesmerized by the Renaissance Film by Beyonce. This cinematic experience will leave you feeling motivated, connected, and ready to conquer the world.
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