At COSIGN, we don’t just support talent—we celebrate artists who create unforgettable moments and move culture forward. That’s exactly why we #COSIGN Jessie Reyez and her Paid In Memories Tour.

Jessie Reyez didn’t just perform at South Side Ballroom—she owned it. With raw vocals, unfiltered storytelling, and a stage presence that’s as authentic as her lyrics, she had the entire Dallas crowd singing along from the first song to the final encore.

From fan favorites to emotional ballads, the Paid In Memories Tour is more than a concert—it’s a masterclass in connection. Jessie invites you into her world, and for that one night, everyone in the building felt seen and heard.

Every note hit different. Every lyric felt personal. Every moment reminded us why Jessie Reyez is one of the most authentic voices in music right now.

Whether you’ve followed her from the start or you’re just discovering her, trust us—this is an artist and a tour worth experiencing.

Because when someone turns memories into music that touches thousands, that’s something we proudly #COSIGN. Check out a few photos below to recap the evening.

Photos by: Ian Ribail