We Are Kultivating Entities, also known as W.A.K.E., is the first part of Fresh Kaufee’s mission statement of the brand’s new beginning. On January 23, 2014, the first of a three show series will launch. This first show will feature a more substantial branding design, and of course, the wonderful aroma of new products. Joonbug, founder of Fresh Kaufee, states that the designs from the past are far more detailed, but W.A.K.E has more of a clean feel-good style.

Unlike most shows, this one has a very different requirement besides purchasing tickets and showing up. From 8:00 PM – 11:00 PM there is a technology blackout that requires all cell phones, tablets, and cameras to be completely TURNED OFF.  For those that are wondering why or have any bit of confusion, here’s the reason:

[We want to remind people of the beauty of their environments, to be aware of that around them and how necessary their interaction is in cultivating community and fostering collaboration through face to face interactions. We love and deeply appreciate technology, but want people to see how technology enhances our experiences. Our aim is to emphasize the importance of building those human/natural environment interactions first.    –Fresh Kaufee]

Tickets are available online for $15 and $20 at the door, but it is strongly advised that presales are purchased because there will be a cut-off at the door.  Please visit eventbrite.com for tickets.

-Jamisha K. Daniels, Fashion Director

Follow Jamisha @ItMustBJAM

Follow Fresh Kaufee @FreshKaufee

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