SXSW: TheFader Fort 2017
Words: Paige Sander
Photos: Gavin Lueking – @LuekingPhotos
The Fader Magazine brought out a consistently stacked line-up all week for SXSW 2017, packed full of surprise guests, fun sponsors and good times. Jack Daniel’s, Budweiser and vitaminwater Zero provided attendees with beverages, activities and an open bar. Toyota Rav 4 also attended the event and set up a vehicle for guests to hop in and take pictures. Other event sponsors included MyMusicRX, The North Face and Dream Hotel. It was certainly the place to be for daily entertainment and all four days promised a plethora of exciting performances. Cosign Magazine had the pleasure of experiencing each day and this is our breakdown of The Fader Fort.
The Fader Fort started out strong on the first day with all day performances from Lil Yachty, Playboi Carti and PNB Rock. Chicago native, Noname, warmed up the crowd early on with her latest mixtape Telefone and Bishop Briggs brought her British, L.A. fusion. DJ Esco kept everyone’s energy up throughout the night with songs from Future’s new album HNDRXX. Playboi Carti shook the crowd with his newest track, “Woke Up Like This” and stunned attendees with surprise guest, A$AP Rocky. PNB Rock played songs from most recent project, Goin Thru the Motions, and built anticipation for the closing act. Lil Yachty had fun with the crowd as he constantly soaked them with water bottles, encouraged a mosh pit and closed out the first day of The Fader Fort.
Pictured: Noname, Bishop Briggs, DJ Esco, Playboi Carti, A$AP Rocky, PNB Rock and Lil Yachty
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Day 2 & 3
Rae Sremmurd’s, Jxmmi, opened up the second night’s evening with an energetic DJ set. He brought out tons of fellow artists including, BoBo Swae, Impxct and Dice Soho to perform their songs. After playing on the main stage, he moved to the DJ booth and kept the crowd hyped for remaining performances throughout the night.
The third day of The Fader Fort featured a DJ set from Zaytoven and East-London natives, The Japanese House. D.R.A.M closed the day out with his current hit, “Broccoli” while walking through the crowd and sporting his classic sweatband.
Pictured: Jxmmi, Meechie, BoBo Swae, Impxct, Dice Soho, D.R.A.M.
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Saturday’s lineup was full of performers, but anticipation for surprise guests built as attendees wrapped around the building. Power-packed group, Nef The Pharaoh, OMB Peezy and SOB x RBE started out the evening and Cardi B killed her second performance of the week. Jacob Banks slowed things down with his beautifully deep voice and what he called “depressing songs.” Brooklyn’s own Young M.A put on exciting performances that many believed was the end of The Fader Fort, but attendees were shocked when Mike Will and Eearz hit the stage. Mike Will hyped the crowd for Ransom 2’s release on March 24 and even brought out Mase. The Fader Fort wasn’t done with surprises though. 2 Chainz answered guests’ hopes for another surprise guest as he closed the final night with a blow-out performance.
Pictured: Cardi B, Jacob Banks, Young M.A, Mike Will, Eearz, Mase and 2 Chainz
[ngg_images source=”galleries” container_ids=”46″ sortorder=”958,961,955,970,969,994,999,995,997,965,966,980,981,975,974,956,957,959,960,962,963,964,967,968,971,972,973,976,977,978,979,982,983,984,985,986,987,988,989,990,991,992,993,996,998,1000,1001,1002,1003,1004,1005,1006,1007″ display_type=”photocrati-nextgen_basic_slideshow” gallery_width=”640″ gallery_height=”480″ cycle_effect=”fade” cycle_interval=”3″ show_thumbnail_link=”1″ thumbnail_link_text=”[Show picture list]” order_by=”sortorder” order_direction=”ASC” returns=”included” maximum_entity_count=”500″]The Fader Fort’s change of location this year allowed for intimate performances with some of today’s biggest artists and met high expectations once again. Cosgin Magazine would like to specifically thank The Fader Magazine, The Fader Fort’s sponsors, Erica from The Fader PR, and Trey Hicks for making our experience great. Our in-house photographer, Gavin Lueking of LuekingPhotos, captured all of the Fader Fort’s highlights this week and all photos were shot by him. #COSIGNLife