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Rudimental – “Not Giving In” ft. John Newman and Alex Clare [Official Video]

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COSIGN Supporters, this video below gave me chills watching it yesterday for the first time. Not only is the song very inspirational with a nice electro dance break down set, but the video is stunning. Josh Cole, from the UK, directed this video. I began to research who he was and some of his work and I have to say I am very impressed. He captures the grunge and natural feel of street art and culture in the UK. His work inspires me to progress and get better at my craft. But, to stay on subject peep the video below which will definitely make you want to grind harder and ultimately, NEVER GIVE UP, NEVER GIVE IN!!!


Side note the video was shot in Manila. How dope is that???

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