Nike is announcing, via COSIGN Magazine, a significant update: the launch of EQUALITY, an initiative in which Nike encourages people to take the fairness and respect they see in sport and translate it to off the field. Nike has a long history of speaking up for causes that reflect its values and that continues today with two new EQUALITY films, one featuring LeBron James and the other featuring Marshall High School (Chicago) basketball coach Dorothy Gaters. Gaters is the winningest basketball coach in Illinois High School Association, with more than 20 state tournament appearances, eight Illinois state titles, seven state association of Illinois coach of the year awards and a gold medal at the U.S. Olympic Festival in 1986.
To view the video on Coach Dorothy Gaters: https://spaces.hightail.com/receive/aOCWPjcz4q
The films are centered on using Nike’s voice and power of sport to inspire people to take action in their communities, while highlighting how sport brings people together like no other. Nike will continue to shine a spotlight on unsung heroes in the community who are making a difference and bringing people together.
Nike will also be partnering with Coach Gaters this weekend during her annual MLK Dream Classic basketball tournament by outfitting teams in the tournament with EQUALITY apparel and selected footwear.
Another way Nike is supporting equality for all is with its 2018 EQUALITY and Black History Month (BHM) apparel and footwear collections, which celebrates black heritage around the world by fueling community action to create positive change.
NBA teams playing January 11-15 will wear the Nike “I Have a Dream” Tee during warm-ups, which was designed with the MLK Foundation and Martin Luther King III.
For more information overall on Nike’s EQUALITY campaign and how they’re inspiring action in our communities, click here: https://news.nike.com/news/equality and stay tuned to COSIGNMag.com.