Last Friday, American heritage brand K-Swiss celebrated Women’s History Month with their “We Are the West,” campaign in collaboration with Foot Locker at The Parks Mall in Arlington. The panel conversation featured two Los Angeles-based entrepreneurs and brand-builders, Karen Civil and Natalie Ellis, who both posses the entrepreneurial mindset of the West Coast lifestyle. The event kicked off with DJ She Real providing the vibes while guests shopped the latest K-Swiss collection and mingled with the host, Dallas’ own Channing Beumer, CEO of CNKDaily.com.
Attendees were treated to an inviting panel conversation that covered everything branding, business, motivation, entrepreneurship, and creativity. I’m not sure about everyone else, but we left motivated and inspired and were ready to put some of their advice to work immediately!
Throughout the night guests enjoyed light bites, free drinks, goodie bags, and the opportunity to customize a K-Swiss shirt to their liking. I chose to place the blue Texas outline with the red star, because as you know us Texas folks are hella proud. If you missed the event, don’t fret, of course our photographer Ian Ribail was on-site to capture the entire evening.
Shout out to K-Swiss and Foot Locker for an amazing event, we hope to see more Dallas activations in the future. #COSIGNLife