COSIGN Style: Dallas Creatives “Show Out” In New Nike Dallas Cowboys Show Out Hoodie
Models: Sushiii, Sam Lao, Jayson Lyric, & Frank Ibarra
Creative Director: K.G. Graham
Photographer: Ian Ribail
Lighting Assistant: Izzy
Apparel: Nike Dallas Cowboys Show Out Hoodie | Nike Dallas Cowboys Sideline Fuse Collection
We at COSIGN were honored to partner with Nike to be the first media outlet to highlight the Nike Dallas Cowboys Sideline Fuse Collection through the lens of COSIGN. This collection is exclusive to the Dallas Cowboys and features the “Show Out” hoodie which is composed of super-soft water repellent fabric to keep players warmed up and game ready. This hoodie also features zippered ventilation on both sides, which provides custom coverage and effortless style, made to wear from the sideline to the streets.
As creative director for this campaign, I enlisted four Dallas creatives that I #COSIGN, that not only push, but help shape Dallas culture: Sushiii, Sam Lao, Jayson Lyric, and Frank Ibarra. Each creative has their own unique style and we wanted to portray that in this lifestyle editorial. The four of them together truly embody the #COSIGNLife and encompass everything we believe in: independence, creativity, hustle, and leadership. They don’t follow trends, they set them, and they SHOW OUT for the city. This one’s for Dallas! #COSIGNLife
The Nike Dallas Cowboys Show Out Hoodie is now available for in-store purchase at the Nike Dallas store.
Sushiii is a Dallas based fashion designer and creative director known for her eclectic style, which can be seen in her photo set below.
Sam Lao is an award winning singer, rapper, and artist based in Dallas, most known for her musical talents and creative aesthetic.
Frank Ibarra is the founder of Kicks 101, Dallas’ largest sneaker and apparel show that donates and rewards underprivileged students with brand new sneakers.
Jayson Lyric is one of Dallas’ most prominent artists whose musical talents are ready for national exposure, and he’s built a strong fan base on and offline.