COSIGN Recap: Dallas Showed Up For The Nike “SHOWOUT” Gallery | (Video + Photos)
The city of Dallas showed up big for the Nike Football SHOWOUT Gallery event last week held in the Bishop Arts District. The event was hosted to celebrate the launch of the Dallas Cowboys Nike Sideline Fuse “SHOWOUT” Hoodie, which we had the opportunity to partner with Nike for a lifestyle editorial featured here.
Art was displayed along the walls curated by Dallas’ own Sour Grapes Crew, Jeremy Biggers, and Rob Wilburn. Nike also tapped elite Dallas stylists and fashion icons Tiff The Zeta, J. Bolin, and Dallas boutique Black Market to display various of ways the hoodie can be incorporated with your daily wardrobe. Of course our guy DJ ASAP provided the vibes for the evening.
The SHOWOUT Hoodie and joggers were available for purchase and an on-site customization by, BY WAY OF DALLAS was offered.
COSIGN was definitely in the building, we had 3 of our campaign photos printed out on the wall and we must say it was a great feeling. Check out the photos below and the video above to re-live the evening. Life is good. #COSIGNLife