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Billionaire Boys Club x Reebok Brings Nostalgia to Complexcon

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Classic BBC Ice Cream patterns make its way to some of your favorite Reebok silhouettes, just in time for Complexcon.  In 2003 Pharrel and Nigo friendship turned into a partnership, which we know as the iconic streetwear brand, Billionaire Boys Club.  BBC was embraced heavy in the street wear culture and eventually introduced Ice Cream, a skate brand that represented the skate scene fully.

This year at Complexcon, Reebok will release four classic silhouettes that pay homage to the original Ice Cream print. The collection includes the Reebok Answer V retro, the BB4600 Hi and Low, and two colorways of the new Zig training.

You can catch the entire BBC x Reebok collection exclusively at Complexcon Long Beach on November 2nd and 3rd. Check out the rest of the collection below.



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