Main Menu

Ani Sanyal: Three Hip-Hop Albums That Shaped Him as an Entrepreneur

Shares
Read Carefully

Ani Sanyal is an entrepreneur and philanthropist from New York City, the founder of the advertising and marketing agency, Green Room Creative … and a lover of hip-hop. To read more about Ani, check out our #1000COSIGNs piece on him here.

Here are the three albums, in his own words, that helped shape Ani as an entrepreneur:

Jay-Z – “Reasonable Doubt” – “No pun intended but this was the blueprint. Jay gave us the 360° view of what it felt like to step out on your own and do something you believe in. He gave insight into the realities of the game; from navigating business deals, to falling out with partners, to reinvesting your money and more. I can keep going, but this was huge for my development.”

 

“Mos Def & Talib Kweli Are Black Star”– “This album made me really fall in love with hip-hop. Songs like “K.O.S. (Determination)” and “Thieves in the Night” made it cool to be intelligent and rap. It pushed me to embrace knowledge as my competitive advantage in a world where I had very little footing. Imagine hearing the line “Life without knowledge is death in disguise … ” when you’re 13-14 years old. That was empowering.”

 

Nipsey Hussle – “Crenshaw” – “Musically, this album isn’t my top three, but it’s one that deeply impacted me as a businessman. Nipsey’s entire approach and roll out (pricing it at $100, going direct to consumer, building out a retail component, et cetera) was a reminder about the most important thing in entrepreneurship: Bet on yourself. He revitalized his career, pushed the conversation and challenged the status quo of the music industry with a single release. And the tape was hard.”

 

 

Cosign Magazine

We're more than a magazine, we're a brand! Art x Culture x Music x Entrepreneurs x Lifestyle #CosignLife

Top